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Rienzi & Rienzi Communications Inc. (together with its affiliates, “PhydBack®” or “we”) has created this Privacy Policy in order to demonstrate our firm commitment to your privacy. The following discloses our information use and dissemination practices solely for the website located at (the “Site”). By using or accessing the Site, you signify your assent to our Privacy Policy. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE.


The Site: This Site is operated, in part, for the benefit of our clients for whom we are providing information on various medical products and services that they offer (each a “Business Partner”). Each Business Partner will be clearly disclosed to you. All information regarding products and services from our Business Partners is provided for your informational purposes only, and we do not make any representation, warranty, claim or guaranty regarding any such products or services on behalf of ourselves or our Business Partners. It is your obligation to independently assess the information provided to you.


Personal and Non-Personal Information: When using the Site, in order to receive some of the benefits offered, you may be asked to provide certain personally identifiable information about yourself (“Personal Information”). Personal Information can include your name, National Provider Identifier Number (NPI#) and email address.


In addition, you may choose to submit responses to specific questions about a Business Partner’s product or service posted on the Site (the “Responses”).


We may also collect non-personally identifiable information, such as pages viewed, IP host address, browser type, browsing habits and other data, and may aggregate any information collected in a manner which does not identify any individual (“Aggregate Information”). Aggregate Information is also created out of Personal Information and Responses, as long as such Aggregate Information does not specifically identify you.


Information Usage: We use Personal Information to enable us to provide the Site to you.


Personal Information is shared only with the specific Business Partner whose product or service you have reviewed, provided that we do not share your email address with such Business Partner. We will never sell your Personal Information to any third party without your consent unless set forth in this policy, except in connection with the sale or merger of our company or the division responsible for such services.


Your Responses are also shared only with the specific Business Partner whose product or service you have reviewed.


Aggregate Information may be shared with any number of parties without restriction.


Changes to Policy/Opt-Out Process: We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. Your continued use of the Site following the posting of any changes to this policy means you accept such changes. However, if at any time in the future we plan to use previously received Personal Information or Responses in a way that differs from this policy, we will provide you the opportunity to opt-out of such differing uses.


Cookies: “Cookies” are pieces of information that may be placed on your computer by a website for the purpose of facilitating and enhancing your communication and interaction with that website. Many websites use cookies for these purposes. We may use cookies to customize your visit to the Site and for other purposes to make your visit more convenient or to enable us to enhance our service. You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences, in which case you may still use our Site, but it may interfere with some of its functionality. We do not use cookies to retrieve information from your computer for purposes that are unrelated to the Site or your interaction with the Site.


Security: The security of your Personal Information is very important to us. We attempt to provide secure transmission of your information from your computer to our servers by utilizing encryption software. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and PhydBack®, or information stored on the Site or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Site demonstrates your assumption of this risk. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information that is provided to us. Only those employees and subcontractors who need access to your information in order to perform their duties are authorized to access your Personal Information.


Communications with PhydBack®:


By providing your email address to PhydBack®, you expressly consent to receive emails from us. We may use email to communicate with our participants, to send information that a participant has requested, or to send information about other programs developed or provided by us, provided that we will not give your email address to another party to promote their products or services directly to you.


If you receive an unwanted email from us, you can simply reply and ask not to receive future emails. We also give you the option to remove your personal information from our list of active participants completely. All unsubscribe or opt-out requests should be sent to us at and we will process your request within a reasonable time after receipt. We are not responsible for removing your personal information from the lists of any third party that has been provided your information in accordance with this policy, such as a Business Partner.


Any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, nonconfidential and nonproprietary. Except to the extent expressly covered by this policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.


Contact: For questions or concerns relating to privacy, we can be contacted at:

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